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Apprenticeship L3 Sales

The Apprenticeship is suitable for anyone working in a sales environment. They will be able to develop the skills, knowledge, and experience to progress. They will need to demonstrate that they have good communication skills and product knowledge through processing sales and building rapport with customers as well as supervising and supporting sales staff.

Professional Qualification

Level 3 Diploma in Sales

This Framework includes the following components

  • Level 3 Diploma in Sales
  • Level 3 Certificate in Principles of Sales
  • Essential Skills Wales Communication
  • Essential Skills Wales Application of number


Typically, 15 months

Typical job roles
  • Sales consultant/supervisor
  • Sales Manager
  • Telesales professional
  • Salesperson
Role profile

Tasks may include supervising and managing sales staff, analysing sales and competitor data, recruitment of new sales staff, prioritising sales activities, developing the client base, handling problems, and providing excellent customer service to customers, maintaining knowledge of company’s products and services and maintaining awareness of competitors. Negotiating, handling objections and closing sales, selling at exhibitions, meeting customers after sales needs, developing sales proposals and developing and implementing sales call plans

Delivery model: How are apprenticeships delivered?

Each learner is different, which is why we use a range of delivery options – face-to-face support, online learning – within our programmes.

  • Apprentices are supported by a Training Advisor
  • Apprentices complete work projects, applying learning to their role
  • Expert tutor supports development of skills and knowledge
  • Learning and progress is managed and tracked online

How do I get involved?

If you would like any more information please get in touch by phone, email or fill out our short contact form.

E-Mail our friendly Apprenticeships Team to find out more.

Phone 01492 543431 to speak to our Apprenticeships Team and find out more.